Sophicinc.com Blog

Sophic has been selected as Washington Mutual’s Business of the Month

2006-01-19T16:03:00.000-07:00

Denver, Co - Sophic’s publicity and marketing campaigns continue their successful run as the design firm is selected as Business of the Month at Washington Mutual’s Financial Center on Denver’s famous 16th Street Mall.

Sophic specializes in quickly delivering identity services to small businesses who need custom, professional design work that’s very affordable.

During the firm’s first campaign of 2006, Sophic has been featured on the Apple.com website, in The Rocky Moutain News, blogs, multiple websites, PR wires and now at Washington Mutual.

“We are proud to be chosen by Washington Mutual for this distinction,” Steven Harrell, Sophic CEO said. “It is a great to be featured by yet another internationally recognized brand that also focuses on serving small businesses.”

“Everything we do revolves around providing accessible world-class identity services that will take our small business customers to the next level,” Harrell explained. “Being business of the month offers us another avenue to share these opportunities with the many small business entrepreneurs who walk through the bank’s doors every single day.”

Sophic will have literature on hand at the bank’s front entrance that highlights the portfolio of small business identity branding services they offer on a world-wide basis. The financial center is located at 1600 California St. on the corner of California St. and the 16th St. Mall.

The 16th Street Mall is a mile long promenade that extends through the heart of downtown Denver, connecting the city’s civic centers such as the State Capitol, Library, and Art Museum on the south end to Union Station and LoDo on the north end. It attracts 90,000 pedestrians and 65,000 Shuttle riders every day. Denver is the 10th largest city in the United States.

Washington Mutual was incorporated on September 25, 1889 in Seattle, Washington. WAMU was the first savings bank west of Minneapolis to install and advanced computer system in 1962. Washington Mutual pioneered the first shared cash machine network in the nation in 1974. WAMU is now established as one of the nation's leading financial services companies and continues to serve consumers and small to mid-sized businesses.

About Sophic
Sophic is a Denver based design firm that specializes in delivering high-quality small business identity, branding and website services at cost-effective prices.

Sophic Services wizard: http://www.sophicinc.com/services.wizard

Note: If you are interested in viewing additional information about Sophic, please visit the Sophic Press Room at http://www.sophicinc.com/pr.

Washington Mutual and its respective services are a trademark.

###

Sophic Campaign Momentum Builds, Generates Record Month

2006-01-16T19:16:00.000-07:00

DENVER, CO – Sophic’s publicity and marketing campaigns continue to gain momentum reaching out to 26 countries, bringing in new customers, prompting new employee hiring and leading to a record pace in sales.

Sophic specializes in quickly delivering identity services to small businesses who need custom, professional design work that’s very affordable.

During the campaign, Sophic has been featured on the Apple.com website, in The Rocky Moutain News, PR websites, blogs and a number of other sites.

“As mentioned in our initial campaign update, we are experiencing terrific results from our first campaign of 2006,” Steven Harrell, Sophic CEO said. “We have gained exposure on the international level. We have logged traffic to our website from 26 countries that extend across every continent except Antarctica.”

Not only is the firm’s website traffic growing, but so is the firm itself as a result of its new initiatives. Sophic is interviewing job candidates and acquiring new offices to place them in.

“Since we posted the job description for a web designer, for example, it has become the 3rd most popular entry point page to our website,” Harrell said. “We have been flooded with resumes from folks who are interested in growing with Sophic.”

The design firm and its new employees will be housed in an upgraded space that is three times larger than the current Sophic offices and is on the building’s top floor near the famous16th Street Mall.

“This is already our biggest month yet,” Harrell said. “Momentum is gaining and we are forecasting tremendous growth for the rest of 2006.”

About Sophic
Sophic is a Denver based design firm that specializes in delivering high-quality small business identity, branding and website services at cost-effective prices.

Sophic Services wizard: http://www.sophicinc.com/services.wizard

Keeping Your Web Site Fundable

2006-01-15T19:38:00.000-07:00

Most business owners think their company web site needs to have tons of gadgets to impress their prospective clients.

The truth is, a easy-to-navigate, professionally-designed and easily readable web site is key. Many web design companies will fool you into believing you need these functionalities. Not true. If your web site exudes professionalism, then you are well on your way to having your #1 business tool work at it's full capacity for you.

Logos. Simplicity is Key

2006-01-14T15:48:00.000-07:00

Small businesses are popping up across the country at ever-increasing rates. A good majority of them recognize the importance of having a company identity. The problem is, they often mistake a logo with a graphic. They request things like "can you make it 3d with a person holding a chainsaw in their hand smiling."

If you are starting a comic book, that is cool. If you are starting a legitimate business with plans to grow, it is not. Look at the larger and successful companies out there. Very rarely will you see one whose logo doesn't focus on simplicity.

Having a logo that is simple, easy to understand and very recognizable speaks volumes for your company. A simple logo lets the companies high-quality goods and services speak for themselves. Not only that, but simple, crisp and professionally-designed logos are easy to re-create, cheaper to print and are overall just a much better approach.

So when you're ready to have your company logo designed, remember that simple is better.

Sophic's new Publicity and Marketing Campaigns Spawn Success

2006-01-14T03:02:00.000-07:00

SOPHIC’S NEW PUBLICITY AND MARKETING CAMPAIGNS SPAWN SUCCESS

Home > Press Info > Press Release

Denver design firm gains notoriety and customers with its clever, cost-effective approach.

01/10/06 DENVER, CO - Sophic Inc. began its new publicity and marketing campaigns only 9 days ago, but the results are already materializing in the shape of statewide exposure, higher search engine rankings and new customers.

Sophic was featured in the January 9, 2006 “Cyberlife” section of “The Rocky Mountain News.” The newspaper has a paid circulation of 286,004 weekday subscribers. The feature was also published in the paper’s online website edition.

Sophic specializes in quickly delivering identity services to small businesses who need custom, professional design work that’s very affordable.

“We are proud to be part of the “Cyberlife” feature in “The Rocky Mountain News,” said Steven Harrell, Sophic CEO. “The paper is one of the oldest, most well-respected papers in the country and the “Cyberlife” section is one of the most popular ongoing features among its readers.”

“I received a number of calls today from folks telling me they read the feature,” Harrell said.

Sophic is also working to increase exposure with a number of other media outlets who deliver valuable information to small businesses in Colorado and throughout the southwestern region of the United States. “We are working on building new relationships across the region and expanding our network,” explained J R Harrell, Sophic COO. “We will be sharing the results of these efforts through our website as time progresses and are looking forward to new business partnerships.”

In addition to sharing information with potential Sophic customers through state and regional media outlets, the design firm has also been bolstering its Internet presence.

Sophic has boosted its link popularity by 30% and its search engine PR ranking by 25% since Dec 1. Link popularity is one of the clearest ways to quantifiably and independently measure your website's online awareness and overall visibility. Link popularity refers to the total number of links or "votes" that a search engine has found for your website The search enginge PR ranking determines how important that search engines consider your site in relevancy on their search engine.

“Since lots of people use search engines to find services, ranking well in these areas is key,” Harrell said. “Search engine optimization is one piece of our overall marketing and publicity strategies.”

The design firm is also taking a traditional approach towards reaching out to new customers. Sophic began mailing concise marketing literature to focused groups of small businesses that are most likely to need identity services. These mailings were sent out to areas of the country that ranked highest in the number of new business start-ups for 2005.

“We are already seeing results in the number of hits to our site, emails and new sign-ups,” Harrell said. “One customer sign-up is enough to pay for the entire marketing campaign and also to get us started on the next round of mailings.”

“The driving mantra for our first publicity and marketing campaign of 2006 has been More bang for the buck, “ Harrell explained. “Everything we do revolves around providing accessible world-class identity services for our small business customers at an affordable price. Executing smart, effective campaigns is paramount in keeping costs low for our customers while at the same time bringing in new business.”

A fundamental element in keeping Sophic price points low is that it operates totally in the black. “Other businesses operate on borrowed funds that bear interest on them,” explains J R Harrell, Sophic Chief Operations Officer. “They then must past that cost on to their customers. We do not have that operational overhead.”

Sophic has developed a keen business plan that keeps their costs at bay. “We have created a Relationship-based transactional model thanks to the technology and processes we have integrated,” Harrell said. “This strategy fosters high volume, low-overhead style projects with fast turnarounds and lots of word-of-mouth advertising referrals that have a high signing rate. The profits are then fed back into the company to ensure even faster service, more affordable rates and guaranteed professional results for our customers.”

“Last, but not least, we have two exciting new applications that we have developing which will be featured on two of the most visited websites on the Internet,” Harrell said. “Stay tuned!”

About Sophic
Sophic is a Denver based design firm that specializes in delivering high-quality small business identity, branding and website services at cost-effective prices.

Sophic Services wizard: http://www.sophicinc.com/services.wizard

SOPHIC RELEASES INITIAL WIDGET OF UPCOMING SUITE

2006-01-14T02:51:00.000-07:00

Widget draws international attention; new suite will allow customers to seamlessly interact with Sophic from their desktops

01/13/06 DENVER, CO - Sophic Inc. has released it’s first widget in an upcoming suite of widgets that will allow new customers to sign up for services, add additional services, request updates to their websites and to provide easy access to a number of other offerings.

Sophic specializes in quickly delivering identity services to small businesses who need custom, professional design work that’s very affordable. A widget is a simple, tiny program that runs on a user’s to desktop to allow for immediate access to information and services.

The Sophic widget is available for download on the Apple.com Widget gallery. It links new customers to Sophic’s Service Wizard, a first of its kind design application flow that assists customer with selecting identity services as a bundle or a la carte.

“Our initial widget is designed to attract new customers to our website” Steven Harrell, Sophic CEO said. “It presents a terrific exposure opportunity. Apple is at the forefront of technological innovation and we are ecstatic to be featured on their site.”

“We logged visitors from Japan, France and Costa Rica within the first couple hours of the widget debuting on Apple’s site,” Harrell said. “This widget is one just facet of our first publicity and marketing campaign this year. It has been our most successful campaign to date, hands down.”

Sophic also has other widgets under development. These widgets are designed to be a persistent, ‘always ready’ desktop interface into Sophic. The widgets will reside on customers’ desktops.

“We will always be one easy click away for our customers,” Steven Harrell, Sophic CEO explained. “Our mission is to help small businesses develop identity solutions today that will carry them well into the future. The message to our customers is Think Big.”

Sophic also plans to roll out widgets that will run on Yahoo!’s widget engine. Yahoo is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide.

About Sophic
Sophic is a Denver based design firm that specializes in delivering high-quality small business identity, branding and website services at cost-effective prices.

Sophic Services wizard: http://www.sophicinc.com/services.wizard